Loading...

DOLLARS AND SENSE

SKU: 9786185369361 Category:
Brand:
AIORA
Author:
ARIELY, DAN
Pages:
368
Dimensions:
14x20,5 cm

15.12

Description:

We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our own worst enemies as we try to save, access value, and spend responsibly. In Dollars and Sense, bestselling author and behavioral economist Dan Ariely teams up with financial comedian and writer Jeff Kreisler to challenge many of our most basic assumptions about the precarious relationship between our brains and our money. In doing so, they undermine many of personal finance’s most sacred beliefs and explain how we can override some of our own instincts to make better financial choices.

Exploring a wide range of everyday topics–from the lure of pain-free spending with credit cards to the pitfalls of household budgeting to the seduction of holiday sales–Ariely and Kreisler demonstrate how our misplaced confidence in our spending habits frequently leads us astray, costing us more than we realize, whether it’s the real value of the time we spend driving forty-five minutes to save $10 or our inability to properly assess what the things we buy are actually worth.

The result not only reveals the rationale behind our most head-scratching financial choices but also offers clear guidance for navigating the treacherous financial landscape of the brain. Fascinating, engaging, funny, and essential, Dollars and Sense provides the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.

Related Books

ABOUT LOVE AND OTHER STORIES
13.41
STONE BUILDING AND OTHER STORIES
12.60
ADOPTION, MEMORY AND COLD WAR GREECE: KID PRO QUO?
25.20
AFTER TAMERLANE: THE RISE AND FALL OF GLOBAL EMPIRES
26.10